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Refined coastal living

Alongside property developers Cutiti Developments, renowned firm Couvaras Architects envisioned a new calibre of boutique living for this desirable oceanside enclave.

Taking cues from its laidback peninsula setting, Point delivers a lifestyle that’s pure, barefoot luxury with a dramatic sculptural form and a palette of beautiful natural materials inspired by the coastal landscape.

The branding was developed to be directly inspired by both the locale and architecture. The palette and logo hark to the building's timber architectural features while the coral element reminds the audience of the site's close proximity to the coast.

pointsouthcronulla.com.au

Deliverables

Brand identity
Lifestyle photography
Aerial photography
Copywriting
Brochure
Floorplans and levelplans
Website design
Website development
Signage
eDM
Display suite
Press advertising
Agent sales book
Direct mail

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